3d - How to achieve a Neon-Light effect?

I'm wondering how to achieve a neon-light type effect. For example, in Pac-Man Chamipnship Edition:

Or in Geometry Wars:

Is that a Bloom Effect? Or what techniques would I have to look for?

Answer

Here you go :)

GPU Gems - Glow Effect

With that many entities with a glowing effect on the screen (especially in Geometry Wars), it's more often than not a shader effect that's similar to the shader described in that paper.