This is a two part question. Let's say I release a new Flash game to the web. Once players start playing I want to understand how it is performing:
What common performance criteria do people track? (e.g. viral coefficient, play length, returning players.)
How should I go about measuring and monitoring these attributes? Are there any off the shelf tools?
Answer
In my opinion the best is to store the information from the application in a mysql database (google analytics is too limited), and if you want to handle things really professional, then you should translate the mysql data to a vertica database and conect it with tableau which is an excelent tool that allows doing tons of analysis, graphs, anything you need for BI. Regarding what to measure, well there are mainly the following things:
-Churn rates are familiar to anyone who has analyzed a subscription-based business like cable television or phones: the churn rate is the percentage of customers who will stop using the product in a given month
-The viral coefficient is in some ways the opposite of the churn rate: it’s average organic growth rate in users in a given month.
-user aquisitions:new registered users
-ARPU: average money earned by users
-DAU: daily active users
-Engagement: We are going to measure it by taking the amount of time the user plays each day (dough there are other things that can be taken in account such as the amount of features the user access)
-MAU: monthly active users
-DAU/MAU: Comparing Daily Active Users to Monthly Active Users shows roughly how many days per month your average user engages with your game
No comments:
Post a Comment