Tuesday, October 3, 2017

android - Number of Impressions on Admob for Revenue




Just curious for a rough estimate; how many impressions would it take to make 300 dollars, a day, in ad revenue?



Answer



It is not possible to determine an accurate estimate, because the rate of each click-through or impression changes for each ad that is displayed.


However, if we take some made up stats from http://developer.admob.com/wiki/Definitions, it gives that you could theoretically have a estimated cost-per-1000-impression (eCPM) of $1.11. Based on that, it means you would need over 270,000 unique impressions a day to make $300. If your eCPM was only half of that, you would have to double the numbers.


If we look at the cost-per-click model, and you assume the average cost-per-click is $0.30 (again, a made up figure obtained from the link above), then it will take 1000 unique clicks a day to make $300/day.


Remember, the above stats are completely made up. Each person will have a different experience and the only true way to find out is to implement it in your app and record your own stats.


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