What does it take to get an ESRB rating for my game?
Answer
The primary point of entry appears to be the ESRB's website. The process appears to be that you need to make a physical letter on corporate letterhead with all sorts of information proving you are a real business. You then need to send them the letter and wait 5 days at which point they will send you a user/password for their website, at which point you can request a rating, which will take time and some amount of money.
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