Monday, December 5, 2016

Possessive 's for things



Advertising informs consumers about new products available on the market. It gives us information about everything from shampoo to toothpaste to computers and cars. But there is one serious problem with this. The “Information” is actually very often “misinformation”. It tells us the products’ benefits but hides their disadvantages.



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According to Michael Swan in Practical English Usage:




Unfortunately, it is not possible to give useful general rules in this area: the choice of structure often depends on the particular expression.



Please let me know about this particular expression: is it OK to use possessive 's with products?




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