I'm guessing some research has been done into this but I can't find much information. The question might be a bit too vague in itself as it depends on so many other factors.
I'm developing a puzzle game that I want to be challenging, but not so challenging that users don't bother coming back to try again if they fail. I'm assuming the shorter the game length to more willing a user will be to try again.
For example, if a level takes an hour with a 95% failure rate, I suspect that many users wouldn't bother trying again after a couple of failures. But if a game takes 30 seconds then they'll probably keep trying again until they succeed.
I'm wondering if anyone has, or can point me in the direction of information that offers guidance on this aspect of game development.
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