Convincing the CFO often requires speaking the same language—an area of growth for most CIOs. Driving change will partially rely on being able to sell to your primary investors (CFO, CEO, COO, and Board). Get the pitch down. Practice and refine.
I think it means fail and then stand. is it true.
Answer
No. "To get something down" is an idiom meaning "become proficient at something". At least, that is the case in your example. "Perfect the pitch by practising and refining it".
Another example to help you might be:
"Learning the guitar can seem like a long hard task, but practise, practise and practise some more until you get it down".
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